Category Archives: PPC

If you’re getting negative ROI on your PPC campaign it’s not working.  Search PPC (pay per click) or CPC (Cost per click) advertising should be generating more revenue than  you’re investing in it because it’s targeting users with intent. This means that the user is intent on looking for the thing that they searched for and your ad should be related to what they searched for.  However, that’s not to say all your PPC activity should be generating positive ROI. Use your higher converting terms to fuel the brand awareness activity but keep your ROI above a profitable level.

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