Make video descriptions SEO friendly
Focusing on YouTube SEO can push your website onto the first page of Google and get you traffic from YouTube as well.
The result? Twice the traffic with the same content.
For expert knowledge in this area, use a reputable agency. Even our SEO company based in Norwich can help achieve cost-effective results in this area.
The filename, the title, the description of all these elements affect your rankings:
Crafting a compelling video title is a balancing act you have to make the title SEO friendly and make it clickable.
Ideally, you should follow the same convention in your video titles as you would in your blog posts: to get clicks and shares, include keywords as well as power words.
At the very least, your title should have 5+ words and include a broad target keyword. This will not only help you rank in SERPs but also get you more clicks on YouTube.
Because Google’s spiders can’t “read” videos, they will rely on your written description to determine what your video is actually about. So instead of just throwing in some target keywords, try creating short blog posts that describe your video content in detail.
This tells Google—as well as your readers—exactly what your video is about. Since most of your competitors aren’t doing it, it will also help you rank way faster.
Make Longer Videos
Like content, longer videos tend to do better in YouTube search. Try to make videos at least 5 minutes long with a clear motive.
For example, the Top 5 high heeled shoes reviewed in 5 minutes is clear and concise.
This will also make it easier to structure your long videos into segments.
Use Better Video Thumbnails
A better video thumbnail won’t necessarily help with your SEO, but like a great headline, it will help you get more clicks. This means that you can often earn more views than higher ranked results, all thanks to your choice of the thumbnail.
A strong thumbnail should tell viewers exactly what the video is about. Try to use a compelling image along with a title card.
Boost your video with a pay per click campaign
Now you have a video to share, why not use an advertising campaign via Facebook to spread awareness. Surveys show that videos bring 20% more clicks when it comes to engagement.
As with every aspect of online marketing, ensure our videos are SEO optimised.