An introduction to guest blogging

A few years ago this method was deemed dead because of all the spammy content and paid links. However, this is not true anymore. As long as the blog post has original and high-quality content, Google will not penalize you. Just be sure to avoid duplicate and repetitive content in your SEO campaign.

The key to building a blog to rank higher is to have a niche in your domain and build your blog posts around this topic. Pick a specific domain instead over a broad topic one. Become an expert in that domain.

If you’re an amateur blogger on the block, your first goal would be to increase search engine page ranking.

Finding ways to guest blog or post

If you’re new to this SEO strategy, it’ll definitely take a while to increase ranking. Guest blogging is one way to climb up the ladder sooner than you might otherwise be able to do. Look at two ways to do this.

You can offer to write a guest post for a popular blog in your space or request a popular blogger to write a guest post for your blog. Both ways it’s a win-win for you.

How do you approach an authoritative blogger to publish your content on their blog?

First, find top bloggers in your niche. Search for ‘Top blogs/bloggers in software development’, replace ‘software development’ with your niche. If you did your homework, I’m sure you’ll recognize some of these blogs in the search results.

Find the blogger’s contact, LinkedIn or social media account and reach out to them and offer to write a guest post. Since you’re asking for a favour, be proactive and propose a list of titles to write that they’d be interested in. This makes their job easier by picking a title.

Local bloggers for boosting SEO are a great way to get your foot in the door. Not only do you already have a connection to your local area, building links between local business will give a domain more authority.

Use tools to find top blogs by their geographical location.

If you’re particular about your target audience location use relevant keywords and location in SERP tool and find the sites ranked 1-50. Look for those authors. Usually, they’ll be willing to accept guest posts.

When you write a guest post for a popular blog, you obviously can post a link to your personal blog and profile. Voila, everyone who reads your post will click the link to your blog to find more interesting posts.

When getting links from authoritative blogs it will definitely improve your ranking. You can do the same with popular social media accounts.

As a side note, you shouldn’t pay for links. It’s always best to build your links than buying them. It’s the quality, not the quantity that matters. Google is smart enough to differentiate between both.

SEO is constantly changing, but the content will always win!

Ultimately, SEO is rapidly changing from one year to the next – even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition.

Organic, well written, relevant content published on your website or linked to you will always be worth its weight in Google’s ever-changing algorithm.

Just remember to focus on solid content creation and writing fundamentals, engage your viewers deeply, and stay in tune of trends like high-quality backlinks, site speed and site engagement.

If all this seems overwhelming, take a deep breath. Using our expert SEO company in Norwich is a cost effective way to get your website ranking higher using the tactics discussed.