Optimizing images for your SEO campaign
In some cases, people can find your website by doing a image search instead of a text search. It’s sometimes easier to find what you are looking for if you use iamges instead of text when searching. This makes it an ideal area to get ahead of the competition in your SEO campaign.
All of the images on your website should be tagged with search engine optimised keyword. Always optimise your images for site speed too. It is important that all of your images are tagged so Google can index them – tell Google via text what’s in the image.
Just as a regular text search will reveal hundreds of thousands of text pages for just about any search, an image search will also yield results pages.
However, since there is much more text than images on the internet, the number of image results pages are a fraction of what is revealed for text pages. This is why some people prefer to search for what they want using the images option.
Complete “alt tags” on your website images
An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines.
Applying images to alt tags such as product photos can positively impact an eCommerce store’s search engine rankings.
Alt tags interpret your images to a text from that web crawlers can read. Using the keywords with your image description will ultimately improve your SEO strategy and increase conversions.
It’s a huge task to accomplish optimizing your images, using an agency such as Webbage is time-saving. They are a cost effecive SEO company based in Norwich with clients nationwide.
Image searching vs text searching
While it may be difficult for those to search deep into the search engine result pages for your website if there are many like it, it is not as difficult to search for images.
The search for images is much shorter and many people will look through all of the images in the search. This is why it is important for you to make use of sites that will allow you to host and display your images.
There are many free sites out there such as Imgur that allow you to host images for free. You can upload your images onto this site and then tag them with appropriate SEO keywords so that they come up in the search engines. You can also put your link to your site on the hosting company site. This gives you yet another way to promote your website for free online.
You can add the same image to different free hosting websites for additional exposure. You can do a Google search to discover the different websites that will allow you to upload free images. Most of them limit the number of images that you can use for the site.
Using images is one of the ways that you can add to your SEO marketing. This does not end up costing you any money at all and very little time.