Using keywords in pay per click advertising

Many internet marketing companies will make a distinction between click ads and SEO as if they are two separate marketing strategies. The truth of the matter is that ads should incorporate SEO.

Keywords are essential when you are trying to attract others to your site. This is regardless of whether you are trying to attract them through SEO means such as blogs and article marketing or if you are trying to attract them through Google ads. Pay per click ads incorporates SEO techniques that are used in SEO marketing in order to be successful.

Pay per click ads is placed on various websites in an effort to get others to click on the ads and possibly purchase the product that is advertised. Ads are hyperlinks that contain a phrase that is meant to entice the visitor into clicking and finding out more.

If you are looking to achieve an efficient, cost-effective campaign – it is best to use an experienced agency, such as Webbage. A reputable SEO company in Norwich.

How does SEO come into pay per click adverts?

Using pay per click ads to market your website should be aware of the keywords that they are using. Importantly, this will mean relate to where the ad is placed and who will click it.

If you sell high heeled shoes at your website store, for example, you are going to want to make sure that your click ads are distributed to sites where those who are most likely to buy high-heeled shoes will see them.

You should do a market analysis of your target market, who are most likely young and female. You then want to make sure that your ads appear on websites that also target your target market.

The way to do this is to make sure that the ads you are using appeal to the demographic that you are targeting in your marketing campaign. You should structure your Google ads with the right keywords in order to make sure that the sites that pick up this ad will be attracting those who are more likely to purchase your product.

You can find out how the keywords can work simply by testing them. Consider the possibilities of both of these ads and who they are most likely going to attract:

  1. Sexy hot high heeled shoes
  2. Cheap discount shoes

While your high heeled shoes may very well be inexpensive and discounted, if you use the second alternate when it comes to keyword phrases in your Google ads, chances are that you are going to get a very different set of people who are going to click on that ad.

Using keyword demographics in your click advertising

You don’t want to waste money by paying for the following to click on a site that specialises in high heeled shoes:

  • Men
  • Mothers of toddlers
  • Seniors
  • Sports enthusiasts
  • Young teens

The above all wear or need but are unlikely they are going to be interested in high heeled shoes. This can be a big waste of money in an advertising campaign, simply because you did not pay attention to the first rules of SEO advertising.

When you are using SEO, you want to be sure that you are targeting certain keywords and phrases that will attract potential customers and get them to visit you online. You want to stay away from broad statements if you have a speciality item that will attract the wrong individuals. While it is a good idea to get as much traffic to your site as possible, it is also important that the traffic that you bring to your website be traffic that will be interested in your site and what you are selling.

Keep it simple to increase conversions

With Google Ads, you want to narrow down the demographics to those who are more likely to purchase your product. Therefore, allowing ads to be promoted on sites that are more likely to be visited by your target market.

Consequently, targeted ads have a high conversion rate.

It is conclusive, it is important for anyone to realise that the same concept that rings true when it comes to finding keywords.

Search engine optimisation always applies when it comes to using keywords for Google Ads.

You can use the same concept that you use with SEO for your Google ads to get the best results for your marketing campaign for your website.


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