What are keywords?

Keywords are the words and phrases people search for when they visit a search engine. If you wanted to buy the television show Lost on DVD, you might search for “Lost DVD” or “Buy Lost on DVD”.

If your site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.

The first thing you need to do is preliminary keyword research assessment. This involves using keyword tools to find a large number of keywords that you would potentially want to target for your niche. By now, you should have already chosen a niche. Now, we just need to gather a list of keywords we can use to get traffic from various sources such as search engines, or with pay-per-click marketing.

Choosing keywords for your niche

Let’s say you have chosen the acne niche. You’re targeting individuals who have acne and are desperate to get rid of it. You would probably want to start with seed keyword phrases like “acne” and “pimples”.

Using Google Analytics returns keywords such as:

Get rid of acne
How to clear up acne
Get rid of a pimple

Our experienced SEO company in Norwich will use various tools for keyword research to determine search volume. Webbage can successfully pinpoint key search terms you with the most efficient ROI.

Google Analytics will give you around 100 keywords. You can then dig deeper by taking some of the keywords it returns and using those as seed keywords to find more. If you are creating a small niche site, you may want to focus on just a handful of keywords.

In this case, the 100 keywords you originally find may be enough. If you want to create a large authority site, you will potentially want thousands of keywords. This will require you to continue digging, using some of the keywords you find as additional seeds.

Once you have a list of keywords, you need to analyse them. Not every keyword is going to be one you would want to focus on for SEO purposes. Some won’t have enough traffic to make them worth the time, and others will have too much competition to give you a reasonable chance to rank.