How do search engines work?

These search engines send spiders and bots (known as crawling) through the text of websites to pick up keywords to help rank the page. The bots pick up both long-tailed and regular keywords. Long-tailed keywords are phrases that appear throughout the text.

If you do a search on Google, for example, chances are that you will pull up different results than if you plug similar keywords into the search engine. SEO is used in order to determine rank, although they also figure in other factors such as link building.

What is link building?

One factor that figures in Google’s search engine rankings (as it does in other search engines) is link building and page building.  The search engine will rank a website higher if it has many links back to the site throughout the web (known as backlinks).

This is very prevalent with the giant information site, Wikipedia. You have probably noticed that this site often comes up when you are searching for information. That is because there are so many backlinks throughout the web that link back to this site.

When you are on a Wikipedia page, you will notice hyperlinks to other areas of the site. This large link network creates hundreds of thousands of pages that are all linked together to dominate the search engine results. In addition to link building, however, Wikipedia also uses SEO.  If you study any Wikipedia article, you can pick out the keywords and see how often they are used.

How can I use keywords to climb higher in search rankings?

Everyone who has a website online wants to make sure that they get their website noticed in the search engines.  There are positive ways to do this and quick ways to do this. The quick ways are often called “black hat” techniques that can get a website banned from the search engines.  This can be self-defeating, so you want to be sure that you naturally build up your ranking in the search engines through the use of SEO and other strategies.

A reputable SEO company in Norwich with years of experience, such as Webbage, will only use positive techniques to build on search engine rankings. That’s where paying for an external company is both cost-effective and highly efficient.

One way that this is achieved naturally is properly implementing SEO in all of the text that is committed to your website. You want to be sure not to use keyword stuffing, which is when you have too much of a keyword density in your text. You should have 2-3% keyword density for your text.

Some of the basic principles of using SEO in the text as follows where the keyword is used in the:

  • title of the text, preferably in the first few words;
  • the first sentence of the text;
  • last sentence of the first paragraph of the text;
  • body of the text once per paragraph;
  • last sentence of the text.

Different marketing companies that practice SEO will use different tactics to get their website noticed.  Many of them use variations of the above when it comes to SEO. Two things that you want to avoid when you are working with SEO to market your site is using too many keywords in your text or not using the right keywords.

In order to market your website online, you will want to use search engine optimisation in all of your text related to your website.

every website is unique

A website should be as unique as the business it represents. At Webbage, we take the time to get to know what makes your business tick. This way we can build a website based around you, your business and your customers.