The easy and effective way to create content
Not only does the article marketing have the ability to attract readers who can be directed to your site due to the links that are provided in the article, but it also has the ability to build up your status in the search engines due to link backs and SEO content. Article marketing is the best way to use SEO for your website.
There are many article hubs where you can post articles for free online. They are easy to use as you can submit your articles to them and have them go live. Most of them have certain restrictions regarding article length that you will have to comply with when you are submitting articles.
They will also allow you to post a backlink to the website at the end of the article. In some cases, you can put a hyperlink right into an article, although most article hubs will discourage any hyperlinking. For the most part, the links are found at the end of the articles in a reference box.
Biggest benefits of article marketing
There are two main reasons why people use article marketing online. They are:
- The SEO used in the articles can attract a potential customer who will click on the link;
- They establish links to your site and raise your status in the search engine results pages.
Of these two reasons, the links are why most people choose to use article marketing online. While it is possible that someone would see your article and then click on the link to purchase the product that you are promoting, the main reason you should look to article marketing is to promote link building to your site.
If you do not know how to write articles or do not want to take the time to do so, you can use an SEO company to write your articles and distribute them online for you. Many of those who want to market their sites will pay them to write the articles for them. Some SEO companies will also distribute the articles for you at a slight additional charge.
Webbage, an experienced SEO company in Norwich, has extensive knowledge to achieve an effective article marketing campaign.
Practice makes perfect
Writing articles to be submitted is a fantastic way to practice your blogging and SEO marketing. Most article website will give you pointers as you write, they want an optimised article too!
All articles must be search engine optimised so that they can be found on google. The articles should contain about 2-3 percent of keyword density and also a link to the website that is placed at the end.
Some rules to follow when you are using article marketing in your SEO project are as follows:
- Make the articles short but not too short – 400 words is best for the attention span of those online;
- No more than 4 percent density when it comes to keywords;
- Keep the keywords in the title of the article and the first sentence;
- Use the reference box to put the link in for the article;
- Make sure that you have no broken links in your reference box;
- Do not overuse the keywords as this will get the article rejected;
- Come up with two or three keywords to use in an article;
- Use a site that will spread the articles all over the internet.
Increase your chances of an article being submitted
Article hubs will want to make sure that you are writing an informative, well-written article. The article should:
- not contain any typos or spelling errors
- be grammatically correct
- not be Hemingway style writing but of reasonable quality.
Do not overstuff keywords as this will get your article kicked back, not more than 4 times for a 400-word article. Take a look at other repetitive words that you may have used in your articles and keep those to a minimum as well.
For example, be selling wedding shower bridal favours but will find that using “wedding showers” more than four times will get your article bounced back for excessive keyword usage.
Take the time to fix any articles that do not meet the requirements.
Copy and paste – don’t waste your time
Your articles that you use must be original. You cannot steal the articles from someone else, change a few words and put your name on them. Articles go through a check system to see if they appear anywhere else online. If they do, then the article will be rejected.
Articles should be informative and not promotional at all. While some article hubs allow for reviews of products, product reviews have to be non-partial and not read like a promotional piece. Your articles should all be information pieces that are designed to inform the public of a product or service without seeming to advertise anything. Aim to add value with your own ideas.
Killer titles for your article pieces
Going back to the idea of a site for high heeled shoes, articles would be written for such a site as to discuss the positive aspects of wearing high heeled shoes, without any negative references. Some good ideas for article marketing for such a site would be the following titles of articles:
- Why Your Legs Look Better Wearing High Heeled Shoes
- High Heeled Shoes – What Are The Trends For Today?
- How To Buy High Heeled Shoes Online
Each of these articles would be information pieces that would discuss the benefits of wearing high heeled shoes and buying them online without seeming to be promotional. Remember that you want to keep your articles from any negative aspects of your product or service, but also not make it appear as if you are merely trying to advertise the product.
Think of “how” and “why” when you are considering titles for your articles. Remember that they should be informative articles that will help the public learn something that is relevant to your product.
All of the articles should be relevant to your product in a positive way and should give the public information that they will want to know. You can submit your articles yourself to free article hubs, or you can use an article submission service that can promote your articles for you.